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Content of the Product Feed

What data from Shopify can be pulled into the Facebook Product Feed?

The following variant options will be automatically mapped to the respective facebook product feed fields:

  • title
  • description
  • color
  • size
  • pattern
  • material
  • gender (the only values allowed by Facebook are “male”, “female” or “unisex”. The app will ommit the gender field if another values is set.)

Other Shopify fields

  • product_type
  • brand
  • gtin
  • mpn
  • price
  • google_product_category
  • compare_at_price and sale_price Premium feature
  • product tags Premium feature

Facebook fields

  • custom labels Premium feature
  • availability (will be either “in stock” or “out of stock”)
  • condition (will always be set to “new”)
  • item_group_id
  • shipping_weight

Google fields

  • google_product_category
  • custom labels
  • age group
  • condition
  • gender

You can find a description of all the required and optional fields that go into a Facebook Product feed here: