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Sales Price and Compare-at price (Premium feature)

Add Price, Strikethrough Price, or Percentage Off Overlays to your dynamic ads.

With Shopify you can set a compare at price that is higher than the regular price. Facebook has it the other way round. Here you can set a sale_price (see their spec).

If you enable this setting the following will happen

  1. Shopify’s compare at price will be mapped to facebook’s price field
  2. Shopify’s price will be mapped to facebook’s sale_price field
  3. The Facebook sale_price_effective_date will be set as follows (relative to the time the feed is requested):
    1. Start date will be set to be 24 hours in the past
    2. End date will be set to be 7 days in the future

Query string (what's that?): compare_price